That

Coalition

That Coalition brings together experienced event professionals in a flexible, collaborative model we call "events-as-a-service." Scale our services up or down as your needs change throughout the event lifecycle.

View Our Works
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About us

Events-as-a-service

Operating across the media, tech and marketing sectors, we help create events that matter. From intimate meetups to 1,000-person conferences, we handle strategy, speakers, content, sales, tech and more. Our coalition model means you get specialist expertise without agency overheads. Build communities, not just events.

Expertise

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proven event

expertise

25+ years creating events that build communities. We've produced conferences across Europe, North America and beyond for media leaders, tech innovators and marketing professionals. From speaker curation to tech integration, content creation to commercial partnerships - we handle what you need, when you need it. Choose your services. Maintain control of your budget.

How we work

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We're not a traditional agency. Our coalition connects you with event specialists based on your exact needs.

Mix and match
services

Full event management or specific expertise like speakers, sales, tech, or content.

Flexible
contracting

Work with us on a project basis, retainer agreements, or hybrid models that suit your event cycle.

End-to-end
support

Strategy, execution, and follow-up across the complete event cycle, no matter the services you choose.

Transparent
pricing

Pay for services used. No one-size-fits-all pricing or hidden costs.

Praise for That Coalition

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Portfolio

Projects of years
©2021 — 2025

"Simply the best. I cannot recommend too highly the event organising skills of Cobus Heyl and his company, That Coalition... The fact that the Flashes & Flames event went from my first thoughts and a few speaker and venue ideas to a sell-out event in just four months owes so much to Cobus's skills, experience and attitude... Seriously, there is no better event organising partner."

Colin Morrison CBE
Founder, Flashes & Flames and Monetising B2B

View all projects
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Benefits

Why
choose
us

Creative
Excellence

We combine imagination with expertise to craft bold and innovative ideas that elevate your brand’s identity and make a lasting impression.

Professional
Team

Our dedicated team of designers, developers, and strategists bring years of experience and a passion for excellence to deliver outstanding results.

Collaborative
Approach

Your input is invaluable. We work closely with you, maintaining open communication and refining ideas to ensure the final product exceeds expectations.

On-Time
Delivery

We respect your deadlines and commit to delivering high-quality work on schedule, ensuring your project’s success without compromise.

Ready to get started?

Get in touch to discuss your next event. We'll show you how our coalition model can deliver exactly what you need, when you need it.